Case Studies

Brew City Merchandising

McCain Foods USA

Brew City, a major brand of French fries and appetizers from McCain Foods USA, partnered with Icon
Marketing to create an extensive line of unique merchandising materials. Brew City’s go-to- market
strategy mimics a brewery and the items and apparel needed to be innovative and fresh. This is just a
fraction of the many exciting custom products that have been developed for Brew City – we’d love to
share more with you!